Sales & Marketing

Work at The Phoenicia Malta

Why? Besides, being a historical 5-star gem, a cherished national treasure, and beloved local landmark, The Phoenicia Malta has been attracting stars, socialites and the crowned heads of Europe for over 75 years. All our guests and employees alike, are our very own ‘stars’, our pride and joy.

A career promise for the stars of the industry (past, present and future).

Our commitment to work is the fruit of a unique collaboration, and a truly professional philosophy. We are all about giving a beautiful part of ourselves in each aspect of our thriving hotel operations. We promise you, that it will be a seriously enriching growth experience. A career you will always be proud of. Discover more, today.

Role Description:

The Marketing Executive role is to assist in driving and implementing the Marketing strategy which will bring The Phoenicia Malta’s vision and values to life through all types of communication for both external and internal audiences at both local and international level.

The plan will incorporate consistent messaging across all media and will be proactively planned in accordance with the revenue goals and also to position the hotel as the leading luxury hotel in The Mediterranean. The role includes working closely all relevant personnel to develop and execute the social media strategy which focusses both on achieving Financial and Awareness Building for the property and its brand.

The Marketing Executive plays their role in being a solid team member of the hotel’s Sales and Marketing Department and The Phoenicia Malta team as a whole.

Duties and Responsibilities:

Operational

• Based on the revenue strategy will develop and execute the annual Social Media plan in close collaboration with the PR and Marketing Manager and DOS&M
• Is a strong ambassador for representing The Phoenicia Malta brand and proudly brings to life the values of the hotel and its brand.
• Maintains relationships with local and international influencers and bloggers, assists with visits and responds to requests for information.
• Consolidates monthly reports on results of online actions – engagement, reach, success with events etc. and presents these to all HOD’s.
• Maintains regular posts to hotel social media platforms. These posts must be aligned with the vision and positioning of the property.
• Constantly strive to grow followers of all property social media platforms.
• Managing the logistics for any photoshoots in the property.
• Is proactive in the planning and promotion of special events such as Easter, Christmas etc.
• Provides support to PR/Marketing Manager through provision of solid and on-brand content for website and other assets e.g. newsletters as required.
• Is focused on producing results in alignment with strategic goals of the Sales and Marketing department and objectives of The Phoenicia Malta.
• Supports Human Resources team in development of content to engage internal customers to create pride in working for the property.
• Co-ordinates and participates as an active member in the monthly PR & Marketing meetings and ensures actions as agreed are implemented in a timely manner.
• Manages and proactively updates Leadership and HODs on any photo shoots or special events in the property.
• Ensures all property communications adhere to creative brand guidelines.
• Provides on-brand content as required for any hotel communications as is necessary.
• Proactively collates competitor analysis in relation to online presence, special events and other events of interest and communicates this on a regular basis to the PR & Marketing Manager and DOS&M.
• Supports the hotel operation in times of demand to ensure client satisfaction.
• Conducts site visits and site inspections in a way which showcases The Phoenicia Malta as leading 5-Star hotel in Malta as required to support the PR & Marketing team.
• Develops opportunities to proactively position both the Phoenicia Spa and Wellness and the various F&B outlets to drive revenue opportunities according to each outlets business strategy.
• Contributes in a positive way to building a strong and positive team spirit within the sales and marketing team.
• Supports the DOS&M and PR & Marketing Manager in ad hoc activities as necessary.

Miscellaneous

• As the hotel’s level of business varies considerably, there is a need for flexibility in attitude, approach and working hours.
• The above description is not to be regarded as exhaustive. Other tasks and responsibilities of a broadly comparable nature may be added on a temporary or permanent basis, as appropriate.

Position Requirements:

• Preferably in possession of a Diploma or bachelor’s degree in marketing or related field
• Positive mindset and willingness to exceed targets.
• Strong understanding of market trends and consumer behaviour.
• High level of skill in development of content – written and visual
• Proven knowledge of effective use of social media in the luxury sector
• A strong communicator – both written and in person.
• Passionate about delivering the highest levels of service
• An excellent command of English both written and oral, Maltese preferred.
• Ability to work to strict deadlines in an organised fashion and on own initiative.
• Working knowledge of Microsoft Office System.
• Working knowledge of Canva would be considered an asset.